You have created a profile. You have got great content, both
written and curated. It is not just about content though; you also need to get
the search engines to work for you bringing your content to the forefront when people
search for certain words. This is called search engine optimization or SEO.
The Pit Stop
When you go to your google search bar and enter in words to help you learn about a topic, those words are known as keywords and should be found throughout an article. These words are going to be about you, your brand, and your content. Pick three or four words that describe brand you (Handley & Chapman, 2012). Pick the best word of those three or four and use that in your title. There is a balance here. Do not go overboard and have every other word be hot air balloons (if that is what you are writing about), but hot air balloons and balloons can be used as they would come naturally in your writing. Adding those words into your headlines will help search engines, like google, spot your work.
Navigation
Make sure your
site makes sense. It is easy to navigate and flows well. Fewer and fewer people
sit in front of their computes anymore, so your content has to look good there,
but it must also be easy to navigate through on a mobile device which is how
more and more people are getting content.
Behind the Curtain
Curious to see what the “behind
the scenes" of that webpage looks like? Click CTRL+U and you will get a glimpse
behind the curtain and what SEO looks like.
Conclusion
Taking the time to ensure your site is user friendly on all
devices, selecting and using key words, and creating great content are excellent
starts to getting those search engines working for you.
Want to know more? Check out these great references.
